For spring 2013, Prada and consequently Miu Miu pull out the big guns. The spring/summer 2013 fashion choices are not only designed to reflect the classiness with a subtle playful touch the labels are renowned for but also big names from the industry as far as the models are concerned.
Miuccia Prada has rounded up big names like Doutzen Kroes, Adriana Lima, Arizona Muse, Malgosia Bela, Bette Franke, Martha Hunt and Tamara Weijenberg ensured all of them showed their charm and charisma in the new campaign shot by Inez and Vinoodh.
With such a stellar cast, the new ads are predictably fun to look at and the classiness of the new looks shines through in each and every shot.
The label seems to have completely abandoned the preference for eclecticism we saw in the spring 2012 collection for a much more refined allure that is sure to cater to a much larger group of fashionistas. The color palette is also much better defined and the less is more strategy definitely has the desired impact on the looks.